Weixx-Corp executive John Rogers wants to come to grips with the factors associated with continued escalations of annual expenditures for corporate information systems (IT). Repeated efforts to determine cause and effect relationships involving upwardly spiraling IT costs have rendered only partial explanations. As the events to follow underscore, John is not prepared for the wide range of complicating circumstances brought to light by the people he meets along the way.

While trying to first understand and then deal with the business challenges facing him, John has a fortuitous encounter with Dan Franklin. Dan is the former head of the Information Technology Group (ITG) at Weixx-Corp. Forced out of the company in a downsizing move a year earlier, Dan is found working in a most unlikely setting. Though he is quite comfortable in his new occupation, and in spite of his enmity for Weixx-Corp, Dan is drawn into helping John in his quest. He sees John’s predicament as an opportunity to demonstrate from outside what he had long believed he rightfully should have been charged with handling when he was still on the inside.

Together, they delve into the underlying reasons for — and the far-reaching implications of — what they will initially dub the march of technological obsolescence. But from the simple premise John started out to explore — budgeting for technology — he and Dan are led to confront just how far the effects of a number of recurring trends in business extend. It leads them to New Beginnings, a support organization for several displaced persons — and some voluntary retirees. Included in the ranks of that group are those whose past job responsibilities represented many of the most vital functions in corporate America today. What unfolds are exposures to people whose stories reflect symptoms of what might be called, the march of individual obsolescence.

Beyond the recurring, often redundant capital expenditures and associated operating costs for information technology described by those John and Dan come to know, they all discover the damage to corporate intellectual capital already in evidence. They come to appreciate that many corporations and other organizations across America, are suffering from the rapid loss of so many experienced people in all disciplines. Seeing parallels to conditions at Weixx-Corp, John and Dan note actions and decisions in organizations may not be apparent in terms of their short-term effects, but become increasingly apparent in their long-term repercussions.

As a result of joining in the regular meetings of New Beginnings, John, Dan and the others form a diverse and formidable brain trust. Together, they develop a retrospective on the evolution of business cultures as the attitudes and philosophies of top management have dramatically changed regarding traditional values.

Finally, this story returns to the real reason Rogers takes to the streets in the first place: to provide some open space between himself and the problems pressing in on him within the Weixx-Corp offices. In dealing with issues surrounding IT, the characters paint a broader picture that predicts how much more productive our organizations can be when business decisions must consider respect for the individual and be in accordance with stricter ethical standards.

The conclusion focuses on the reason Dan was so willing to lift himself from the simplicity of the life he had chosen after Weixx-Corp: The Bottom Line is really all about people and how they interrelate with each other — regardless of their station in life or organization with which they are associated.

Although this may seem to be good strategy in the present, who knows what will be the lasting effects on organizations and shareholders – not to mention the rest of us? These are the central themes addressed in this writing, offering some suggestions for remedies or preventive measures based on observed business practices in a wide variety of commercial and governmental organizations. For those facing situations today that are similar to the experiences related by the individuals who speak on the following pages, perhaps the best advice is to rely upon well-established business principles and practices — guided by healthy doses of common sense!

We hope you’ll post some comments to the posts that follow this one and join us on our journey.

Leave us any comments and subscribe to our news feed so we can alert you when the next segment is posted.


Thank you for reading this post. You can now Read Comments (2) or Leave A Trackback.

2 Responses to “Prologue

  • 1
    Joyce Neighbors
    May 1st, 2007 21:03

    John, I have read the Preface and Prologue and this looks very interesting and a subject that needs scrutiny. I will catch up when I return to an impending trip to VAb but do keep me on your updates


  • 2
    Teresa Bingham
    May 10th, 2007 08:25

    John! I think you have really hit on what goes on in the REAL world!
    Referring back to some of your words….”Why does it have to be so complicated……. “when forgetting the past it seems to repeat itself……….
    (in the prologue).. guided by a healthy dose of common sense…. PROVES
    that this writer GETS IT! I am looking forward to reading more! All business people need a copy! All I can say is I hope this is pasted along and that people…..GET IT!

Leave a Reply

Note: Any comments are permitted only because the site owner is letting you post, and any comments will be removed for any reason at the absolute discretion of the site owner.